Business Transfer Program

Business Program Outcomes

Students are expected to learn the following within the Business program and its specialties:

1. Business Knowledge and Skills

  • Use business terms and concepts when communicating.
  • Analyze data to verify accuracy of conclusions.
  • Prepare reports for decision making and regulatory compliance.
  • Use promotional concepts and strategies, including personal selling, advertising, sales promotion, public relations, and publicity to communicate ideas about products, services, images, and ideas to achieve desired outcomes.
  • Explain the financial concepts used in making business decisions.
2. Interpersonal Interaction and Communication
  • Use effective communications skills to promote respect, trust, and relationship building.
  • Practice active listening to enhance the ability to get a clear understanding of difficult situations.
  • Involve others in the decision making process which helps to improve employee morale.
  • Practice an awareness of ethical and social responsibilities to multicultural, team-oriented, rapidly changing environments.
3. Information Management
  • Utilize information by applying a variety of business and industry standard software and hardware to major business functions (such as marketing, accounting, and human resource management).
  • Use technology and electronic media to manage the work flow and to provide feedback.
  • Analyze the functions, features, and limitations of different operating systems, environments, applications, and utilities.
  • Use knowledge gained in general education courses to advance ability to obtain a job or transfer to a four-year college.
4. Business Management and Decision Making
  • Explain the economic effects of technology on business in a global marketplace.
  • Select and use appropriate resources to collect business data that will ultimately translate into information for decision making.
  • Analyze specific economic markets to explain and predict financial behavioral changes.
  • Explain the distribution concepts and processes needed to move, store, locate, and transfer ownership of goods or services.
  • Apply pricing concepts and strategies to maximize return on investment and to meet the customers' (clients') perceptions of value.
  • Use the marketing information management concepts, systems, and tools needed to obtain, evaluate, and disseminate information for us in making marketing decisions.
  • Analyze client needs and desires and make marketing recommendations regarding business decisions.
  • Develop, maintain, and improve a product or service mix in response to market opportunities by applying product and service management concepts and processes.
  • Practice critical and creative thinking to improve the decision making process.
  • Use appropriate leadership skills and styles to maximize employee productivity.
  • Conduct research to identify new business trends and customer/client needs.
  • Identify customer satisfaction as the ultimate goal of business transactions.